Privacy Policy
Sonora Latin Dance Privacy Policy
Applies to: Sonora Latin Dance (“Sonora Latin Dance”, “we”, “us”, “our”)
Effective Date: May 11, 2026
This Privacy Policy explains how Sonora Latin Dance collects, uses, discloses, and protects personal information when you interact with our websites, forms, marketing, dance classes, events, workshops, memberships, registrations, and related enquiries.
We’re committed to complying with applicable Canadian privacy laws, including PIPEDA (federal) and, where applicable, provincial private-sector privacy laws (e.g., Alberta PIPA).
1. What We Collect
We collect personal information you choose to provide, such as:
Name, email address, phone number
Emergency contact information (if applicable)
Dance experience level
Class preferences and attendance information
Payment and billing information (processed securely through third-party providers)
We also collect certain information automatically when you use our sites, such as:
IP address, device type, browser type, and operating system
Site activity data (pages visited, time on site)
Cookies or similar tracking technologies (see Section 7)
2. How We Use Your Information
We use your personal information to:
Respond to enquiries and provide requested information/resources
Register you for classes, workshops, socials, or events
Deliver services you request (including class sign-up, assessments, event registrations)
Communicate important updates regarding classes, schedules, instructors, or events
Improve our websites, offers, and user experience
Send marketing communications only where permitted and/or with consent
Meet legal and regulatory requirements
3. Consent and Lawful Purposes
In Canada, we collect, use, and disclose personal information for purposes that a reasonable person would consider appropriate, and we obtain consent when required. Under PIPEDA, knowledge and consent are generally required (subject to limited exceptions).
Marketing messages (email/SMS): We follow Canada’s Anti-Spam Legislation (CASL) rules, which generally require consent, identification information, and an unsubscribe option in commercial electronic messages.
4. Third-Party Enquires
Sonora Latin Dance may share information with trusted third-party service providers that help us operate our business, including:
Payment processors
CRM and email marketing platforms
SMS/text messaging providers
Scheduling and booking software
Website analytics and hosting providers
These vendors are required to protect information and use it only to provide services to us.
We do not sell your personal information.
5. Retention
We keep personal information only as long as necessary for the purposes described in this Policy, and as required by law. As a general guideline, enquiry records may be retained for up to 12 months, unless you become an active client, you ask us to keep communicating, or a longer period is required for legal/business reasons.
6. SMS / Text Messaging (Consent, Opt-In, and Opt-Out)
If you choose to opt in to receive SMS/text messages from Sonora Latin Dance, we may send you messages related to your enquiry, event registration, class reminders, dance tips, promotions and upcoming event announcemetns.
How you opt in:
You may opt in by submitting an online form that includes an SMS consent checkbox, requesting to be contacted by text, registering for an event, completing a lead form, or otherwise providing express consent to receive SMS/text messages.
What you can expect:
Message types: service/enquiry follow-ups, scheduling/reminders, event updates, and (if you opted in) marketing offers and educational resources
Message frequency: varies based on your activity (for example, booking a call or registering for an event)
Cost: standard message and data rates may apply based on your mobile plan
Opting out:
You can opt out at any time by replying STOP to any message. After you opt out, you may receive one final confirmation message and we will stop sending further SMS/text messages, except where necessary to confirm your request or where permitted by law.
Help:
Reply HELP for assistance, or contact us using the details in the “Contact Us” section of this Privacy Policy.
Your choice and consent:
Your decision to opt in is optional. You can still request information or services through other channels (email or phone) if you prefer.
Service providers:
We may use third-party service providers (for example, SMS platform providers) to deliver text messages on our behalf. These providers are required to protect your information and use it only to provide services to us.
7. Cookie & Tracking Practices
We use cookies and similar technologies to:
Remember preferences and improve site functionality
Measure traffic and site performance
Understand which content is helpful and improve our marketing
You can manage cookies through your browser settings. Where required, we will request consent for certain cookies.
8. Data Security and Handling
We use reasonable physical, organizational, and technical safeguards to protect personal information against loss, theft, and unauthorized access, use, or disclosure. Access is limited to authorized staff and approved service providers on a need-to-know basis, and they’re required to maintain confidentiality.
9. User Rights
Depending on your province and circumstances, you may have the right to:
Request access to your personal information
Request corrections to inaccurate information
Withdraw consent (subject to legal/contractual restrictions)
Ask questions or make a privacy complaint
10. Mobile Information Sharing
Mobile information (including phone numbers and SMS consent data) will not be sold or shared with third parties for their own marketing purposes.
We may share mobile information only with trusted service providers that help us deliver SMS communications, booking confirmations, or customer support services on our behalf.
These providers are required to protect your information and use it only for authorized business purposes.
11. Media Release / Photography Notice
By attending classes or events, you acknowledge that photos or videos may occasionally be taken for promotional purposes. If you prefer not to appear in media content, please notify us in writing.
12. Changes to this Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with the updated effective date.
13. Contact Us
Sonora Latin Dance
191 Erin Grove Southwest
Calgary, Alberta, T2B 3L3
Email: [email protected]
Phone: (403) 708-6317
Website: https://sonoralatindance.com/
At Sonora Latin Dance, our mission is to build a welcoming community where anyone can learn salsa and bachata, grow in confidence, and connect through the joy of Latin music and movement.